Why Unshakeable Exists
Vision
Unshakeable is where men turn when they decide to become superior versions of themselves, for their purpose, their family, and their communities.
Mission
Unshakeable builds the standards, environments, and community that strengthen men in character, body, wealth, spirit, and family, through practice that produces real-world results.
Values
Six values. Not slogans- standards. Each one holds in three places:
who you are alone, who you are to the people who depend on you, and
who you are in your community.
Discipline
– Self: He does what he committed to, whether or not he feels like it.
– Family: He is reliable, especially when it costs him something.
– Community: He delivers on what others depend on him to do.
Accountability
– Self: He owns his outcomes and makes no excuses.
– Family: He owns his part and apologizes without conditions to the people who depend on him.
– Community: He holds himself to a standard other men can see, and holds them to theirs.
Presence
– Self: He pays attention to his own life, not to autopilot or distraction.
– Family: He gives the people who depend on him his undivided attention.
– Community: He gives his time and attention to other men without needing credit.
Integrity
– Self: His private actions match his stated principles.
– Family: His word is trusted by the people who depend on him.
– Community: He is the same man in every room.
Respect
– Self: He respects his body, his time, his word to himself, and what he doesn’t yet know.
– Family: He honors the dignity of everyone who depends on him.
– Community: He participates and builds with the ability to disagree without contempt.
Excellence
– Self: He holds the standard when no one is watching and keeps improving.
– Family: He becomes the model worthy of being passed to the next generation.
– Community: He raises the standard through his own example, in service of something beyond himself.